The Best Digital Marketing Campaigns – August 2015

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I’m testing out a shorter list this month, based on some reader feedback. In August, your Instagram photos became outdoor posters, you shared your Star Wars memories, you donated your social feeds for a good cause, and you watched Indian adults squirm as they talked about sex! Enjoy. United Nations – #ShareHumanity With the decreasing […]

The Best Digital Marketing Campaigns – July 2015

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Lots of great campaigns this month. I like some of the new approaches to customer service via social media. Instead of vapid auto tweets that are forgotten, companies are crafting responses that are wacky and shareable. What else? Some nice interactive video, a Snapchat mystery, and an awesome Instagram campaign! VW – Golf R – […]

The Best Digital Marketing Campaigns – June 2015

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This is a round up of what I personally found interesting in June 2015. I generally focus on video, branded content and social, with odds and ends thrown in. It was a huge month for digital marketing, and way too much good stuff for me to cover here. Some of the bits that i skipped include […]

The Best Digital Marketing Campaigns – May 2015

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This is a round up of what I personally found interesting in May 2015. I generally focus on video, branded content and social, with odds and ends thrown in. Google – Together Online Google India is starting to target a very valuable but currently ignored segment – older housewives/mothers. This demographic is notably absent from […]

The Best Digital Marketing Campaigns – April 2015

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This is a round up of what I personally found interesting in April 2015. I generally focus on video, branded content and social, with odds and ends thrown in. JW Marriott The second film out of the Marriott content studio (after Two Bellmen) and this one also shines with a fun story and beautiful production. […]

The Best Digital Marketing Campaigns – March 2015

Deepika-Padukone-MyChoice-Vogue

As always, ‘best’ = what I found interesting I generally focus on video, branded content and social, with odds and ends thrown in. ‪du Tuesday – too ***** to watch alone Du promotes its two-for-one movie ticket offer with the premise that some films are just too informative, insulting, or distressing to sit through alone. […]

The Best Digital Marketing Campaigns – February 2015

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As always, ‘best’ = what I found interesting. I generally focus on video, branded content and social, with odds and ends thrown in. Geico Unskippable Ads Very funny and strangely watchable set of youtube video ads to promote Geico insurance. All the information in squeezed into the first 5 seconds, so that even if you […]

The Best Digital Marketing Campaigns – January 2015

daddyaurzooey

As always, ‘best’ = what I found interesting. I generally focus on video, branded content and social, with odds and ends thrown in. Daddy Aur Zooey – Tata AIG Lovely piece of branded storytelling by JWT and Boot Pollissh Films. A father struggles to be his son’s ‘superhero’. It is a four minute song, with […]

The Best Digital Marketing Campaigns – November 2014

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November was an amazing month for innovative digital marketing campaigns. We are seeing some great efforts that are ‘pure digital’ as marketers learn to experiment with the technology. Even for ads that are destined for the TV, there are more and more youtube premieres and social media tie-ins. It is also exciting to see smaller […]

Breaking Bad, Foxcatcher and Neverending Story – reimagined by fans!

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Watch this and you’ll have the song stuck in your head for a week. Animeme re-imagines the song “Do You Want To Build a Snowman” in the world of Breaking Bad. The connection is scary – so much of Breaking Bad is Walt trying to convince Jesse to stick with him. Makes you wonder where […]