The Best Digital Marketing Campaigns – September 2014

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Here is my round up of some of my favorite digital campaigns from September, including video, social media and apps. Enjoy, and let me know in the comments if I missed anything! Adobe – Mean Streets This one just crept in at the end of the month. To promote the Adobe Marketing Cloud, the ad […]

Best Cookbook Ad Ever!

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This is hilarious and very effective. Thug Kitchen is a fun, healthy recipe site that breaks through the clutter (yes there is serious clutter when it comes to healthy recipe websites) by using ‘straightforward’ language and a wicked sense of humour. “Eat some real fucking food”. “Don’t be a lazy fucking asshole”. You get the […]

Clever Print Ad for Press Freedom – Information is Amunition

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Clever execution by Juniper Park for Canadian Journalists for Free Expression. What looks like weapons are actual collections of camera, microphone and tripod parts. I’m not really sure who exactly is going to see these ads (certainly not the general public) but I’m sure they have their own audience. Possibly worth it just for the […]

The difference between great and terrible advertising.

It’s simple – a clear, important message. Great advertising has a clear, understandable message that is important to the target audience. Terrible advertising doesn’t. Either the message is not clear, or is not important. Here is a fantastic ad for Kimpton Hotels The message is clear – we care and provide amazing, personalized service. The […]

Understanding non-profit education

In India, the term ‘non-profit’ often creates confusion, especially in the area of education. Non-profit does not mean that education should be free. It does not mean that education should be low-cost. Non-profit means that all funds that come into the school, whether as fees or fundraising donations, HAVE to be spent within the school. […]

Remember the Yellow Pages?

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Thinking back, the memory of using the Yellow Pages to find information seems crazy. Every time you wanted a number, you had to grab these huge books and search through them. You could only access numbers from your own city. There was no way to ascertain anything about the quality of the company – all […]

New Andheri Cinema!

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When I lived in Seven Bungalows, Mumbai, the Andheri cinemas (Cinemax, Fame and Fun) were a second home. I’d catch the new films during the week and the international and classic films early Sunday morning. I loved going to Cinemax (very clean and great reclining seats). I loved going to Fun (crappy seats but there was ten pin bowling […]