The Best Digital Marketing Campaigns – June 2015

google-france1

This is a round up of what I personally found interesting in June 2015. I generally focus on video, branded content and social, with odds and ends thrown in. It was a huge month for digital marketing, and way too much good stuff for me to cover here. Some of the bits that i skipped include […]

The Best Digital Marketing Campaigns – May 2015

togetheronline-hero

This is a round up of what I personally found interesting in May 2015. I generally focus on video, branded content and social, with odds and ends thrown in. Google – Together Online Google India is starting to target a very valuable but currently ignored segment – older housewives/mothers. This demographic is notably absent from […]

The Best Digital Marketing Campaigns – April 2015

iron-throne-hero

This is a round up of what I personally found interesting in April 2015. I generally focus on video, branded content and social, with odds and ends thrown in. JW Marriott The second film out of the Marriott content studio (after Two Bellmen) and this one also shines with a fun story and beautiful production. […]

The Best Digital Marketing Campaigns – March 2015

Deepika-Padukone-MyChoice-Vogue

As always, ‘best’ = what I found interesting I generally focus on video, branded content and social, with odds and ends thrown in. ‪du Tuesday – too ***** to watch alone Du promotes its two-for-one movie ticket offer with the premise that some films are just too informative, insulting, or distressing to sit through alone. […]

The Best Digital Marketing Campaigns – February 2015

mockingjay

As always, ‘best’ = what I found interesting. I generally focus on video, branded content and social, with odds and ends thrown in. Geico Unskippable Ads Very funny and strangely watchable set of youtube video ads to promote Geico insurance. All the information in squeezed into the first 5 seconds, so that even if you […]

The Best Digital Marketing Campaigns – January 2015

daddyaurzooey

As always, ‘best’ = what I found interesting. I generally focus on video, branded content and social, with odds and ends thrown in. Daddy Aur Zooey – Tata AIG Lovely piece of branded storytelling by JWT and Boot Pollissh Films. A father struggles to be his son’s ‘superhero’. It is a four minute song, with […]

The Best Digital Marketing Campaigns – November 2014

honda_the_other_side

November was an amazing month for innovative digital marketing campaigns. We are seeing some great efforts that are ‘pure digital’ as marketers learn to experiment with the technology. Even for ads that are destined for the TV, there are more and more youtube premieres and social media tie-ins. It is also exciting to see smaller […]

Breaking Bad, Foxcatcher and Neverending Story – reimagined by fans!

do-you-want-to-build-a-meth-lab

Watch this and you’ll have the song stuck in your head for a week. Animeme re-imagines the song “Do You Want To Build a Snowman” in the world of Breaking Bad. The connection is scary – so much of Breaking Bad is Walt trying to convince Jesse to stick with him. Makes you wonder where […]

The Best Digital Marketing Campaigns – September 2014

adobe-mean-streets-image

Here is my round up of some of my favorite digital campaigns from September, including video, social media and apps. Enjoy, and let me know in the comments if I missed anything! Adobe – Mean Streets This one just crept in at the end of the month. To promote the Adobe Marketing Cloud, the ad […]

Best Cookbook Ad Ever!

thug-kitchen-cookbook

This is hilarious and very effective. Thug Kitchen is a fun, healthy recipe site that breaks through the clutter (yes there is serious clutter when it comes to healthy recipe websites) by using ‘straightforward’ language and a wicked sense of humour. “Eat some real fucking food”. “Don’t be a lazy fucking asshole”. You get the […]