Business Today recently published a survey on Indian social media use. Some highlights:
- India has an estimated 17 million people who use social networks like Orkut, Facebook, Linkedin etc. (Yes, this is almost the population of Australia, but considering India’s billion residents there is obviously scope for significant growth in the future.)
- Contrary to the belief that these sites are only used by younger people, 78% of working executives above the age of 35 use social networks, as so 70% of senior managers (VP and above).
- Companies are starting to look towards these networks. During the IPL competition, the Mohali team successfully used Facebook to connect with fans.
- Ad spends on social networks are between 4.4% and 9% (depending on whose numbers you believe) of total ad spends on digital media, which in itself is only about 1% of India’s total ad spends.
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