A couple of neat TV marketing concepts that caught my eye lately:
Disney, promoting their show “Art Attack” ran a campaign entitled “Paint Your World”. Children across India painted globes for submission. 16,000 were selected and assembled into a giant Disney logo at a Mumbai Mall. There were also activities for school groups to promote art.
UTV World Movies TV channel announced that it will begin a series of associations with art related events. Kicking this off was sponsorship of The Art Conspiracy, a two-day festival of art, music and performance, running across 8 venues in Bandra, Mumbai. Its great to see niche TV channels supporting smaller, independent events. The channel has also sponsored live comedy in the past.
Masterchef India recently began on the Star Plus channel. The premiere of the show was held online, on the channel and masterchef websites, as well as through embedded widgets on a host of partner sites, including a major web portal. They ran an interactive promotion throughout the online premiere, giving away blackberry phones. Interesting way to connect with a younger, net-savvy audience.
MTV has launched a new website – MTVPlay.in. The site presents a range of research to help people understand “Generation Me” as they have termed their viewers. The insights are harvested from the channel’s own networks of college students, as well as research agencies
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