Amazon buys the Whole Foods supermarket chain for 13.7 billion dollars.
As the dust settles and the approvals go through, the first changes are announced with much fanfare in the press: “Amazon Cuts Whole Foods Prices as Much as 43% on First Day”
From the lists I’ve seen, one item was cut by 43%: organic Fuji apples. There are other cuts as well, such as avocados and baby lettuce of between 7% and 30%.
Becoming the owner of a loved (but expensive) supermarket chain buys you lots of goodwill. Cutting the prices buys you more goodwill. A reduction of 43% sounds fantastic, even if it is only on one item.
A little fanfare can be a great thing, especially if it is exactly what your audience wants to hear.