I love cool film-related merchandise. The problem is that as you get older, there is less and less that is relevant for you.
Kids get everything…. So many films come with toys, costumes, games, pencil cases, backpacks etc etc etc, and these are an important part of the film’s marketing campaign. A criticism of Pixar releases by trade analysts is that the films sometimes have limited ‘merchandising opportunities’ (think about Old Man dolls for Up). As a reference point – Spielberg earned around US$1 billion from “E.T.”’s merchandise.
There is generally nothing along these lines for older viewers, however. Either for film or TV. I was watching The West Wing, and noticed how awesome the president’s neckties were. If I could buy a set of West Wing ties, I would 🙂
A few films have experimented with clothing lines previously, both in India and abroad. Cinderella Man and Om Shanti Om are two examples.
Now Aakrosh is releasing a line of clothing designed by Riyaz Gangji. In a cool marketing twist, the clothing will be sold only over E Bay, with the profits going to victims of honour killings.
I’m not sure exactly who will get the money though… if the victim is dead and their family were the ones who killed them…..
Anyway, I’m looking forward to seeing the line of clothing inspired by an film on honour killing. At least it’s an original idea.