Over the last 5 years or so my taste in music has really evolved from how it stood for the 10 years before that. Most electronic dance music is now out, heavy rock is out, ‘stupid’ hip hop is out unless it is really catchy, although intelligent hip hop is still loved, overall ‘thoughtful’ music is in. I’ve started listening to a fair bit of US country music and stuff from smaller singer/songwriters around the world.
I wish I could listen to more Indian music. I get tired of the film music that fills the radio station playlists. It can be great sometimes, but so much of it is, well, the same. Also my gym plays it all the time so I don’t need to make any effort to keep up with it myself.
I would really like to follow more Indian bands. The problem though is that most of the live music scene is based around heavy rock. It might be nice to drive to, but I can’t work while I listen to it, and that is most of my listening time. BLAKC is one of the bands that seems to be gaining traction. I’ve heard bits of their stuff before but found it too heavy. Imagine my happiness then when they perform a live set acoustically, at Blue Frog. I love acoustic music because it puts more emphasis on the lyrics and melody and less on ‘noise’.
But wait there’s more. They recorded the set, compiled it as a digital album, and put it online for free download. Then they promoted the download options through social media.
So from receiving a Facebook message, I was listening to the music less than 5 minutes later. Not streaming, but real, take-anywhere, mp3-on-my-Ipod music, Its light enough to work to, and after a few listens, l’ll probably like it enough to want to catch them live sometime.
Bands like BLAKC typically face a positioning problem. They already have a niche audience who loves them, their challenge is to gain exposure to a broader audience who might love them , if they get a chance to hear them. In India it is almost impossible to get good radio play, and there are so few venues that support live music. Its great to see them utilizing social media to develop their fan base, especially though showing off the variety in their music.
Great work BLAKC!
You can get their album here