Consistency Across Touchpoints

This morning i stopped at a small shop near by house to pick up some stationery items. As the shopkeeper was getting everything together, he pulled out his electricity bill, and asked me to help him with it.

As his English is pretty weak, he had opted to receive his bill in Hindi. It is fantastic that customers have that option. The bill was clearly laid out, and he knew how much he had to pay.

The problem was that a second bill had been stapled to the back. This one was discussing his security deposit. For some reason a small amount had been deducted from it, so he had to pay an additional Rs.160. Despite knowing that this customer receives their monthly bill in Hindi, this letter had been prepared completely in English.

The shopkeeper couldn’t understand if this was an extra charge, or a credit. Was he supposed to attach one cheque for both the bills, or was it separate?

The work that the company (Reliance) had put into making their bills accessible, was undone by the other letter. As a standard format letter, this could easily have been printed in Hindi to match the customer preferences that they already had on file. Since they would often be sending out this letter with the bill, they could also have included instructions on how to pay – together or separately.

Companies mess this up all the time. They put lots of effort into some new endeavour, such a retraining their call centre, or developing a great new website, but they don’t go the full distance and apply that effort to each other place where they touch their customers.

The main reason for this is that the individual projects are the property of an enterprising manager, who has a great idea for their part of the company. Expanding this to other bits of the company means more work for everyone, and other divisions are bound to resist both change and more work.

Solution? The whole top management needs to be on board, with a clear message of “this is how we are now going to do business”.

Keep Questioning, or, Why Won’t My *&^$% Printer Print?

Two incidents this week drove home a point for me.

1. when i first brought home my work laptop and tried to install my home printer, It didn’t work. I tried again and again. I uninstalled and reinstalled the drivers. I tried different drivers. Nothing worked and it was driving me nuts. Finally i stopped pushing the issue as it was, in reality, just a technical exercise. With Dropbox, Windows Live Sync, Evernote etc, my files are wherever i need them and ready to be printed from any computer. I didn’t actually need to be able to print from one particular laptop. I wrote it off as a clash between my office printer driver (which was actually a whole ‘printing solutions’ package, and the home printer driver. It still drove me a little nuts that i hadn’t solved the problem though.

Every month or so, when i have 30 seconds spare, i quickly plug the printer into my laptop to see if anything has changed. Today it did. The drivers autoinstalled and it printed without any problem. I guess some Vista update along the way has solved the problem.

2. A friend of mine met with an executive from an big tv production house about a job. The discussion came around to how much experience the company was looking for in new hires. “Ideally, lots of experience, but not from within the tv industry”. The exec explained, “people who have been in tv for a while tend to develop very fixed ideas about what will and won’t work on Indian tv. They stop thinking outside the box”.

The point of all this is to keep questioning everything, always.

I read a quote from a designer this week (honestly can’t remember who…) “most people look at flaking paint on a wall and think, i should repaint this, maybe i can change the colour. Thats not creativity. Creativity is asking, why is this wall even here? Can i get rid of it? can i replace it with something else?”

The Importance of Story in Your Life

Chris Brogan recently wrote a post about ‘redrawing’ his life. While really this is another form of goal setting, his inspiration came from Donald Miller’s book, A Million Miles in a Thousand Years which he had recently reviewed.

The book is about changing your life, by treating it as a story which you can rewrite, interact with, and improve..

I found the idea fascinating. When i was studying for my business degree, i had some great subjects that delved into management theories – the stuff that looks for deeper understanding of why particular management strategies and techniques work. A section that i loved, and wrote a paper on at the time, was the concept of strategy as narrative. Every year, companies sped large amounts of time and money on strategy sessions, and planning for the next year/few years/decade.

The thing is, these strategies almost never become reality. Sometimes they are close. Sometimes they are very close. More often they miss the mark. SO what then is the purpose, and what is the relationship between these strategy sessions and the final results?

One idea is that the intention is to create a narrative – a story – that paints a picture of where the company should be and what it should achieve. If this strategy is presented in a compelling and consistent manner, then there is a high probability that employees will ‘buy into the story’ and shape their behaviour and goals accordingly.

Donald Miller’s book follows this same idea. If your life is a story, then you can rewrite it. Not the past perhaps, although even the exercise of rewriting past events in a more positive light can change your outlook. Really this is about the future. Don’t just set dry goals and outcomes, paint yourself a detailed picture of where your life is going and what you want to become.

I discussed this with some friends, who didn’t completely agree. It easy to rewrite a story, they said, you can change yourself to whatever you want…. doesn’t mean it is going to happen…..

Thinking about this, i realised how much the idea actually ties in the fundamentals of storytelling, something my friends were not so familiar with.

When i am working on film scripts (or any narrative work) the essential question that you have to keep coming back to is – is my character truthful? If my character has to perform a heroic feat, then i need to first establish how and why they have the required physical or mental strength to complete the task. If i don’t first establish this, then the character and the film loses believability, and the audience loses the connection with the story. They look away from the screen to look at each other and say “yeah… as if that would happen”.

Its the same with corporate strategy. The story and the company’s role in it have to be believable, or employees will laugh it off as a pointless stunt from an out of touch management team.

It is also the same when it comes to rewriting my own story. I can write that tomorrow i will run a marathon, but it isn’t going to happen. Alternatively i can write about my months of training and preparation, of early mornings and aching muscles, of early sleeps and carb loaded meals. Then i can write about running a marathon and it becomes believable, and achievable.

Honest characters. always.

Motivating Top Managers in Changing Times

Of the many roles of a manager, ‘manager as coach’ is probably the one i have always found to be the most important and impactful for a company. I find that the most successful managers are actually the ones that are constantly developing their team members. Firstly this makes the team more productive/successful but as team members can take over more of the management duties, the manager in turn can complete even more high-level work.

This theory works perfectly well throughout most levels of an organisation. But what happens when you reach the top? A company’s senior management (CEO, CFO, CIO etc) are each specialists in their fields, and are, typically, successful managers who have worked their way up. Can a CEO ‘coach’ the executive team?

An article in McKinsey Quarterly explores the role of a CEO as an ‘emotional’ coach to the top management team.

When the economy or other aspects of the business environment change rapidly, senior managers can be thrown off guard. They have reached a level of seniority by delivering results through certain strategies and market assumptions. Suddenly those strategies no longer work. Often, the managers most affected are the ones who have been most successful in the past, as they may have never faced potential failure.

When a senior manager suddenly realises that their strategies are no longer working, at a time when their actions are most under scrutiny and the fate of the company may be at stake, the most automatic reaction is fear. Fear of losing their job, their reputation, and their identity as a senior manager.

“Spiking levels of fear can convert frank, flexible, open, and self-reflective leaders into defensive, close-minded, rigid, and literal ones. These leaders may take things personally, feel persecuted, cease productive self-reflection, and lose the ability to process new information and respond to difficult situations. Others in the organization will notice this, of course, and will let the executive know in subtle ways—reinforcing fear and defensiveness.” (1)

This is the point that a CEO needs to step in with a coaching mentality, not on a technical level, but an emotional one.

The first step is to create an environment where managers will be comfortable in recognising and hopefully verbalising their fears. Often this can be achieved by the CEO personally discussing their own fears, and by reaffirming trust in the manager. The work environment needs to stay positive and upbeat, with real transparency about employee job security and industry prospects.

Step two is to overcome denial. Because they don’t want things to change, managers can ignore or misinterpret the evidence of change. The CEO needs to find ways to force senior managers to look at things from a fresh perspective and abandon the old assumptions that are blocking their thinking.

Step three is to encourage managers to start learning. A new business environment has new risks, challenges and opportunities that all need to be mastered. Customer behaviour can radically change, forcing a rethink of marketing and promotional strategies and budgets.

 

(1) A CEO’s guide to reenergizing the senior team, Derek Dean, 2009

Why is Reading so Much Hard Work?


Lev Grossman at the WSJ has written a fascinating piece on the state of modern novels.

The key question that this answers for me is:

Why are books such as Harry Potter or Twilight, which are read and loved by hundreds of millions of people of all ages, considered to be ‘young adult’, unliterary, too-easy? The fact that you are so engrossed in the pages that you can move through the entire novel within days, is somehow a bad thing.

Conversely, why are novels that are ‘critically acclaimed’ but read by almost no one, because no one can finish them and recommend them to friends, held up as real, literary stories?

The answer to this is – the Modernist writers.

Prior to the mid-1800s, stories reflected the life of those times. Quiet; lit by gas lamps and candles. Generally speaking, the fastest you could travel was the speed of a horse, and even they needed rest. Steam powered trains and ships were opening up an era of travel.

For the generation born in the late 1800s however, these stories held no relevance. Their world was noisy and dirty. Lit by electric lights and powered by internal combustion engines – they witnessed the birth of mass media, mass market advertising, psychoanalysis. War transformed from horse cavalry to tanks and bombers.

They created a new style of writing. They sought to capture the confusion, loneliness, and messiness of real life. Life wasn’t structured, leading to neat, happy endings. They threw ‘plot’ out the window. They layered their writing with symbolism, allegory and a requirement for the reader to analyse and interpret. Who is speaking a particular line of dialogue? Is it the protagonist, or his conscience, or an external narrator, or a new character? You decide.

This introduced the element of ‘difficulty’ that critics so prize today. Writing was no longer for the mass market – it was for those with the education, and interest to pore and struggle through these books seeking to unlock the real meaning within.

An easily-understood, exciting, and readable story has become supermarket fiction. Cheap. A little embarrassing. A somewhat guilty pleasure.

Grossman argues that now, after 100 years, things are finally changing. A whole new breed of writers are developing novels that are both intelligent and highly readable. These books don’t need deep analysis and deep patience. He suggests writers such as Michael Chabon, Jonathan Lethem, Donna Tartt, Kelly Link, Audrey Niffenegger, Richard Price, Kate Atkinson, Neil Gaiman, and Susanna Clarke.

I think I’ll look into this myself. I’ve finished the Twilights and Harry Potters.

Getting Things Done


“Getting Things Done” or GTD to its (sometimes cultish) followers is a time/action management system put together by David Allen.

The core strategy behind GTD is to get all your tasks out of your head and onto paper/computer/pda/whatever. So rather than keeping multiple to-do lists scattered around plus trying to remember a bunch of stuff to do, you get everything written down in one place and you can focus your mind on actually completing tasks.

Next you avoid handling these tasks multiple times. When you, for example, get an email, if you can complete the request in under two minutes then you do it immediately, if not you put it on a to do list, or delegate it, or delete it. No more keeping hundreds of emails just sitting in your email box that you occasionally scan over and consider doing something about.

Michael S. Hyatt has written extensively about his experiences with this system, here are a series of his posts. If you find this stuff interesting or helpful then there are many more resources scattered about online.

How to Shave Ten Hours Off Your Work Week

My Current Workflow System

Overcoming Email Overload, Part 1

Overcoming Email Overload, Part 2

Overcoming Email Overload, Part 3

Breaking Email Addiction

How to Get a Faster Response to Your Email

Yes, You Can Stay on Top of Email

The Not To-Do List

Recovering the Lost Art of Note-Taking

Workload Triage

The Importance of the Weekly Review

The Quarterly Review

Slay Your Dragons Before Breakfast

Enjoy!!

Perspectives on the US Government Bail-Out of the Auto Industry


The US government is still struggling with the issue of what to do with the big car manufacturers (whose CEOs flew to Washington on separate private jets to ask for billions of dollars of government money to help their companies survive). Yesterday, Congress set a deadline of December 2nd for the car makers to present a plan to show how they would become financially viable.

Should the government be bailing out these companies?

Wall St Journal:

“Big companies. Big numbers. It is hard for any politician to say, “So what, let them go bankrupt.” But the sad reality is that to save Detroit, Washington will have to destroy Detroit. A merger of GM and Chrysler won’t do away with Detroit’s ever-expanding pension and health-care liabilities or its onerous UAW contracts. And it won’t fix the Big Three’s issues with poor product design or quality control. The Big Three needs a radical restructuring dictated by the bankruptcy process–or some variation on it–and not a government plan that tinkers with the status quo. So here is a proposal: Let each of the Big Three do what is in the interest of its shareholders and creditors. Let them try and merge with each other–if they can. Let them each file for bankruptcy-law protection–when or if necessary. When Chrysler goes bankrupt, let GM or Ford or a foreign rival pick up Chrysler’s assets on the cheap. If GM or Ford head into bankruptcy, let the government step in–but only on punitive terms.

Punitive terms? Reduce all management, worker and retiree pension and health-care benefits. Remove all union contracts. Replace senior management and the boards. Haircut the creditors and recapitalize the companies.”

BusinessWeek:

“Washington would impose conditions and promise strict oversight, but it simply can’t push through the kind of transformative change the industry needs. There would be too much political opposition, and regardless, the bailout sums being bandied about—$25 billion of taxpayer dollars, for starters—would only keep the Big Three heaving along, basically as they are. It’s a life-support solution, not a cure.

That’s why the boards of the automakers should take the courageous step of putting their companies into bankruptcy.”

Harvard Business Publishing:

“The same people who want GM to live or die on its own will often use Darwinian concepts of “survival of the fittest.” But evolution is about life or death, eat or be eaten.

If you see a dog about to be hit by a car, you don’t say, “that dog deserves to be weeded out,” or “What about the other dogs that are competing for kibble?”

No; you save the dog. Business isn’t about evolution, it’s about existing lives. If we can spare some suffering, why wouldn’t we?”

New York Times:

“If G.M. or Chrysler were to go under, tens of thousands of people would be thrown out of work. Pensions would be in danger, potentially putting taxpayers on the hook for the bill. Auto suppliers would start defaulting on their debts. Dealers would close. But if General Motors and Chrysler were to merge, with some sort of government assistance, the story might end pretty much the same. The combined company would probably limp along, laying off thousands of people every few years. Then — bet on it — G.M.-Chrysler would come back and ask for another bailout. It has happened before: Chrysler was rescued by the government over two decades ago. Now here it is again, cup in hand.To make a combined General Motors-Chrysler work — let alone flourish — the company would need to do everything that is impolitic. It would have to virtually win big concessions from the U.A.W., cut salaries and benefits, and lay off a lot of people, fast. Oh: and it would also have to make cars that people actually want to buy. Washington cannot help there.”