Today I was reading the results of a new report by Allot Communications that tracks how people are using their phones for data communication. They survey multiple countries and then report global averages. For example, “Video streaming now makes up 35 per cent of data carried over the mobile networks, with YouTube supplying 40 per cent of that” etc etc
The problem with this is that the averages don’t really tell you much. Usage in India will be very different to Korea, and different again to European countries. So I thought, they probably won’t respond, but why not ask them for the country-wise data so that I can see how India stacks up to the other parts of the world.
I clicked on the contact us link.
You have to fill out a 10 field web form, before you can type your question, and before you fill out a Capcha box!!!!
No email address, no phone number, nothing else. I straight away gave up.
Would it have been so difficult to just put an email address?
I’ve seen a couple of cases where bloggers have released E Books and sometimes made them a free download from a link, and sometimes made them a free download, after filling out a form. In every instance, the download numbers without a form were massively higher. Having to fill out details just turns people off. Of those that do fill out a form, lots put junk information which someone has to weed out later.
Unless there is a particular reason why asking for a piece of information is worth the lost downloads from people who can’t be bothered answering the question, its best to do without it.
Make things simple!!