The Playbutton is a little pin-on badge that come pre-loaded with music. It has a headphone jack, which is also used for charging the device. The graphic on the badge could be any image associated with the music.
What sets this little widget apart from other mp3 players is that the track play order is fixed, much like a cd. Additionally, you can’t take the tracks off, or put anything else on there, as there is no way to connect the badge to a computer etc.
This gives the provider far more control over the delivery of audio content. If you were giving some sample songs, or a commentary on something, you can ensure that it is played in order, and can’t be arbitrarily re-sorted (something I do by mistake on my IPod all the time)
The small graphic space also forces the producer to come up with something both memorable, and connective, so that you know what is on the badge, without filling the space with titles and words.
These will be going into production soon. It will be interesting to see how content creators put them to use.
Their super cool website is here: http://www.playbutton.co/