I pulled these numbers out of a story about rich Gujarati farmers who were spending their new-found earnings on film production. Often on films written by, or starring them, or their family members.
In the last year around 45 Gujarati films have been released, about half of which are farmer funded.
|Average film production cost||
Rs.20 – 25 Lakh
|Theatrical ticket Sales on an average one week run in single screen theatres.||
Rs.2 – 3 lakh
|Music, TV, DVD rights||
|Govt. Subsidy for making local language films||
|Average Loss||Rs.7 – 13 Lakh|
*Lakh = 100,000
So why do they keep plugging money into films if most of them are losing money? Mostly so they can wear western clothes and gold-rimmed sunglasses and tell people that they are “Flim Produjhers”.
Also, because with the jump in land prices, this loss represents less than an eighth of an acre of farm land, For that, they get to star in their very own film, or tell the story that they always wanted to tell, and walk around in gold-rimmed sunglasses for the rest of their lives.
Original (and more journalistic) story here.
This farmer in the picture probably has nothing to do with film production. I apologise in advance if he reads this and is offended. He should actually be happy that he was the most cheerful farmer in Google image search.