Think about your CRM database for a moment….
If you call everyone in your database, how many will pick up the phone, let alone show interest in your product or service? How many will even open your emails?
We tend to think of databases as highly valuable assets, to be protected at all times behind security, privacy, NDAs. Some part of your database probably has value, to you or your competition, but most of the records could disappear without making any difference to your business.
Back when we had to develop camera film and print photos, your final photo albums were carefully curated records. Today digital cameras can take unlimited photos and Google will back up unlimited photos for free. The result is lots of junk that you will never look at again.
Millennials, who have grown up in this age of data deluge, are comfortable with the idea of disappearing photos on social media. Snapchat images disappear after 24 hours. When you can keep taking as many photos as you want, why do you need to store everything?
Maybe our databases need a bit of Snapchatting?