The year kicked off with some great new video content, from short films to lovely animations and funny puppets. There is also a clever Instagram campaign and The Economist’s new ‘Tinder for Content’. Enjoy!
Unicef – Malak and the Boat
Unicef worked with agency 180LA to create Unfairy Tales, a series that brings the stories of Syrian child refugees to life with beautiful animations. This one, titled ‘Malak and the Boat’ tells the story of a 7 year old girl crossing the Mediterranean on a boat with her mother.
Black Ops – Replacer
Here is a tough dilemma: You are a celebrity and have to keep up your punishing Instagram schedule, but you also want to play Call of Duty Black Ops 3? The Replacer (known from previous Black Ops releases) returns, to stand in for you in your day-to-day responsibilities so that you can play video games. The video is here, but even better is the Instagram campaign, where the Replacer appears on celebrity accounts, imitating their posing styles and even showing off a baby bump..
Paper Boat – Hum Honge Kamyab
A lovely New Year video from Paper Boat continues their run of great advertising. The video highlights individuals who had a dream and followed though on it to create the new generation of startups, NGOs, science missions and more. Here’s to your success in 2016 (and to more brands creating videos like this)!
St John Ambulance – Baby CPR
There are few things scarier for a parent than finding their child unconscious and having no idea what to do. This should help – a tutorial for baby CPR featuring Humpty Dumpty, Jack and Jill and Incy Wincy Spider. The song is remarkably memorable and well worth a watch.
Economist – StoryDeck
The Economist worked with studio Murmur to develop a new storytelling platform that would be mobile-first. The platform (sort of like a Tinder for content) presents a series of yes/no questions on a topic, each with a related image. Mobile users can swipe left or right, while desktop users can click on an answer button. While simple, the app is instantly engaging as it forces you to think and make decisions on a topic, creating an excellent opportunity for brands to connect with Economist readers in a new way.
Check it out here – http://storydeck.me/economist/ge/desktop.html
Operation Boomerang is an audacious plan to rescue Australians from overseas so that they can spend Australia Day (Jan 26th) eating BBQ lamb, drinking cold beer and playing cricket. The production is pretty remarkable, with a cast of known TV personalities. In typically Australian style the video has offended a range of people for its depiction of cultural stereotypes and distain for vegans.
Derek Lam – 10 Crosby Street
Fragrance commercials are usually painfully clichéd – sexy models lounge around, staring lustfully into the camera. For his new range of 10 fragrances, fashion designer Derek Lam look a different approach by bringing in filmmakers to create a set of short videos. The brief was that each film be 2-4 minutes, use the theme of one of the fragrances, and be shot in or around 10 Crosby Street in New York’s SoHo (Lam’s first studio address). The creative directors were Joost and Schulman, known for the Catfish film and series and the 3rd and 4th Paranormal Activity films.
Here are two of the ten films:
Directed by Albert Moya
Creative Directors: Henry Joost and Ariel Schulman
Directed by Benjamin Dickinson
Here is your bonus for the month – possibly the simplest website ever made, perfect for anyone who wants to know more about whether vaccines cause autism.
That’s all folks!
I hope these examples help to illustrate the power of great digital marketing. If you’d like to chat about how your company can take its digital marketing to the next level, feel free to get in touch on email: Chris at ideate.email. You can also connect with me here: