The unofficial theme this month is UK Skateboarders, with a very funny infomercial and night videos from Samsung. Also, a couple of campaigns built on crowdsourced ideas and labor. Enjoy!
Palace – Jonah Hill
Cult UK skate brand Palace brought in Jonah Hill for a wonderfully awkward infomercial. Using an actor with no street cred, and who has no business being on a skateboard, is somehow so much cooler than another grungy pro-skater vid.
The Village Phone
Awesome Swiss tourism campaign that highlights just how peaceful their towns can be. Apparently, the village of Tschilin is so quiet that when the village payphone rings, the whole town hears it. An online video kicked off the campaign with a challenge – call the payphone number and if no one picks up, you can win a holiday. If someone does pick up, you get to speak to a local!
Target – The Kid Project
Retailer Target handed over most of their annual back-to-school campaign over to kids this year. They worked with 826LA, a non-profit – to identify young creatives. The kids then wrote, designed, acted and directed for the products. The results are cute, and possibly more creative than if they had given the job to the adults.
Here is a look behind the scenes:
And one of the commercials:
Pet House Tours
Brands on brands on brands. OK, Secret Life of Pets is a film, Realtor.com is a property website, Apartment Therapy is a design and decoration website. Put all 3 together, and we get tours of apartments from the pet’s perspective. What does your pet love most about your home?
The Night – Vice and Samsung
More skateboarding, but a very different perspective. To promote the video ability of the Galaxy S7, Samsung worked with Vice Sports to produce a series of films on extreme sports shot at night. Meet two of London’s top skaters, as they explore the city at night.
That’s all folks!
I hope these examples help to illustrate the power of great digital marketing. If you’d like to chat about how your company can take its digital marketing to the next level, feel free to get in touch on email: Chris at ideate.email. You can also connect with me here: