For anyone unfamiliar with the term, a ‘mash-up’ is a new piece of content created entirely from existing content, combined in a new way. Take the visuals from a film and replace the sound with dialogue from another film – voila, a mash up.
ABC, an American tv channel, is doing a series of webisodes in which characters from multiple shows interact together. If its successful, the episodes could make it back to tv.
How cool is that!!
Haven’t you ever wondered, what would happen if this character from one show was to hang out with that character from another show?
What is Buffy was to wander into True Blood?
What if Kashi was to come up against Ammaji?
The possibilities are endless.. Additionally, the costs of a webisode can be small enough, and there is a strong enough audience pull, that you can often completely cover the cost in advance through brand integration or ad sales.